What is Suby?
Suby provides the infrastructure that lets you sell globally without managing the operational complexity of cross-border payments, tax filings, subscription logic, or settlement flows. Cards. Bank accounts. Apple Pay. Google Pay. Stablecoins. Multiple payout options. All routed through a single, fast orchestration layer.Merchant of Record
We become the legal seller. We calculate, collect, and remit VAT, GST, and sales taxes across 190+ countries on your behalf.
Every Major Payment Method
Cards, bank accounts, Apple Pay, Google Pay, and stablecoins across multiple chains, all available out of the box.
Full Billing Infrastructure
Subscriptions, dunning, discount codes, customer notifications, and a unified revenue dashboard out of the box.
Flexible Payouts
Get paid to your bank account or in stablecoins across multiple chains. Your money, your way.
Problems We Solve
Tax compliance is slowing you down
Tax compliance is slowing you down
Selling globally means dealing with VAT, GST, and sales taxes across dozens of jurisdictions with different rates, thresholds, and filing requirements. Most founders either ignore it (risky), hire expensive accountants, or limit where they sell.As your Merchant of Record, Suby becomes the legal seller. We calculate, collect, file, and remit taxes worldwide. You never touch a tax form.
Payments alone are not enough
Payments alone are not enough
Running an internet business requires more than processing payments. You need subscription management, discount codes, customer notifications, analytics, and integrations. Using separate tools for each creates complexity and ongoing maintenance overhead.Suby brings everything together: subscription lifecycle, discount codes, automated notifications, Discord and Telegram integrations, and a unified revenue dashboard in one place.
You are locked into one payment method
You are locked into one payment method
Most payment platforms only support cards, with slow fiat payouts. Stablecoin-native businesses have nowhere to go, and businesses that want optionality have to stitch together multiple providers.Suby accepts cards, bank payments, Apple Pay, Google Pay, and stablecoins natively, all orchestrated through a single integration. On the payout side: bank accounts or stablecoins. No forced currency conversion, no delays, no extra providers to manage.
Core Features
One-time Payments
Sell digital products, services, or access with a fast checkout via API or PayLinks.
Subscriptions
Recurring billing with automatic renewals, trials, dunning, and flexible plan management.
Global Tax Compliance
VAT, GST, and sales tax across 190+ countries. Calculated, collected, and remitted automatically.
Discord Integration
Automatically grant or revoke Discord roles when users subscribe, cancel, or renew.
Telegram Integration
Connect payments to Telegram bots and unlock premium groups or channels instantly.
Flexible Payouts
Bank accounts or stablecoins across multiple chains.
Quick Start
Create your account
Sign up for Suby. Takes under 1 minute.
Create your first product
Set up a one-time product or a subscription plan from your dashboard. Choose your price, and configure access delivery.
Integration Options
PayLinks
Create a payment link from your dashboard and share it anywhere. No code needed. Start in minutes.
API
Full programmatic control over products, customers, subscriptions, and payouts.
Discord
Gate access to roles, channels, and servers automatically when a payment goes through.
Telegram
Unlock premium groups and channels instantly the moment a subscriber pays.
Suby vs. the Alternatives
Merchant of Record
| Suby | Stripe | Lemon Squeezy | Whop | |
|---|---|---|---|---|
| Acts as Merchant of Record | ✅ | ❌ | ✅ | ✅ |
| Global tax compliance (VAT, GST) | ✅ | ❌ | ✅ | ✅ |
| Tax filing and remittance included | ✅ | ❌ | ✅ | ✅ |
Pay-in Methods
| Suby | Stripe | Lemon Squeezy | Whop | |
|---|---|---|---|---|
| Cards (Visa, Mastercard) | ✅ | ✅ | ✅ | ✅ |
| Apple Pay / Google Pay | ✅ | ✅ | ✅ | ✅ |
| Bank payments | ✅ | ✅ | ❌ | ✅ |
| Stablecoins multichain (USDC, USDT…) | ✅ | Partial* | ❌ | Partial |
Payout Methods
| Suby | Stripe | Lemon Squeezy | Whop | |
|---|---|---|---|---|
| Bank account | ✅ | ✅ | ✅ | ✅ |
| Stablecoins multichain | ✅ | Partial | ❌ | Partial |
Developer Experience
| Suby | Stripe | Lemon Squeezy | Whop | |
|---|---|---|---|---|
| Custom checkout via API | ✅ | ✅ | Partial | ❌ |
| Webhooks | ✅ | ✅ | ✅ | ✅ |
| Discord integration | ✅ | ❌ | ❌ | Partial |
| Telegram integration | ✅ | ❌ | ❌ | Partial |
Fees
| Suby | Stripe | Lemon Squeezy | Whop | |
|---|---|---|---|---|
| Transaction fee | 4% + $0.40 | 2.9% + $0.30 | 5% + $0.50 | 2.7% + $0.30 |
| International surcharge | — | +1.5% | +1.5% | +1.5% |
| Tax compliance included | ✅ | ❌ | ✅ | ✅ |
Transparent Pricing
4% + $0.40 per successful transaction. You only pay when you generate revenue. No monthly fees. No setup costs. Additional payout fees:- Bank and stablecoin payouts: +1%
- Venmo and PayPal: their standard rates apply
FAQ
How fast can I start accepting payments?
How fast can I start accepting payments?
Most users start accepting payments in minutes. Create an account, generate a PayLink or integrate the API, and start selling instantly.
What payment methods do you support?
What payment methods do you support?
Customers can pay with cards, bank transfers, Apple Pay, Google Pay, or stablecoins: USDC, USDT, and more across multiple chains. Cash App support is coming soon.
What makes Suby different from Stripe?
What makes Suby different from Stripe?
Stripe is a payment processor. You are still responsible for tax compliance, filings, and global sales taxes. Suby is a Merchant of Record. We act as the legal seller, handling tax compliance, payments infrastructure, and global regulations for you.
What makes Suby different from Whop?
What makes Suby different from Whop?
Whop is a marketplace for selling digital products and communities. Suby is a Merchant of Record platform that lets you accept payments globally across every major method, handle tax compliance automatically, and integrate directly into Discord, Telegram, or your own product via API, with no marketplace dependency.
What is a Merchant of Record?
What is a Merchant of Record?
A Merchant of Record is the legal entity responsible for a transaction. When you use Suby, we become the seller of record. We handle tax collection and remittance, fraud liability, regulatory compliance, and chargebacks so your business does not have to. Learn more about MoR.
Ready to Start?
Create account
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Quickstart guide
Accept your first payment in 2 minutes.
Explore the API
Endpoints, authentication and webhooks.
Join our community
Get help from the team & other builders.